10 Digit Long Code (10DLC)

What is 10DLC?

10DLC is the industry standard for Application-to-Person (A2P) text messaging using traditional 10-digit local phone numbers. It is essentially a "verified" status for business SMS, sanctioned by mobile carriers to provide higher throughput and reliability than traditional long codes.

Why It Matters

North American carriers have fully phased-out "unsanctioned" long codes. Businesses that fail to register their Brands and Campaigns for 10DLC face significant risks, including:

• Service Disruptions: Carriers will eventually stop supporting SMS traffic from unregistered numbers.
• Blocked Messages: Unregistered traffic is much more likely to be filtered or blocked.
• Fines: Carriers may impose penalties on non-compliant messaging.

Benefits of Registration

Once your business is 10DLC compliant, you will gain several advantages:

• Local Identity: The ability to text customers using a recognized local area code.
• Improved Deliverability: Higher assurance that messages will reach the recipient without being flagged as spam.
• SMS Hosting: Businesses can use the same phone number for both calling and texting.
• Spam Protection: As a regulated channel, it helps protect the ecosystem from spam, improving customer trust.

How Quiq Helps

Quiq simplifies the transition by managing the entire registration process internally, helping your messaging become and remain compliant so your business can avoid messaging interruptions. The following guide will provide you with all the information you need to take on the 10DLC registration process. Please feel free to reach out to Quiq with any questions or concerns.

Articles

What is 10DLC?

Brands

Campaigns